Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The ad shows an ongoing negotiation, during which an iPhone ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...

The Apple Canada YouTube channel has published a fun (and slightly unnerving) new ad promoting the new Ceramic Shield 2 cover glass.

Apple’s new "Relax, it’s iPhone 17" ad puts Ceramic Shield 2 to the test. We break down the science of the slide and see how the iPhone 17 and iPhone Air fared in Allstate's drop tests.

Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will inspire consumers to rush out and buy a brand-new iPhone 17. The story ...

Apple's latest holiday commercial, A Critter Carol, leans heavily into puppetry shot on the iPhone 17 Pro. Given that Apple has been chasing after all things AI in the same manner as the distracted ...

Apple CEO Tim Cook took to X and shared the video saying, "Holiday cheer, a little bit of magic, and a whole lot of heart, captured on iPhone 17 Pro by a few handmade puppet friends!" Set in a snowy ...