April Dunford is the world’s foremost authority on product positioning. With her expertise as a consultant and author, April helps companies make complex products easy to understand and love. Boasting ...

April Dunford is a consultant, author, speaker, and globally recognized expert in positioning. She helps technology companies make complicated products easy for customers to understand and love.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I recently started working with a seed-stage healthtech company building AI-powered tools ...

In this follow-up to April Dunford's B2B Forum Online keynote, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome, she'll dive deeper into the "how-to's" of product positioning.