Rebecca Visconti has spent her career using data science to help brands figure out which promotional tools are paying their way and which aren’t. Now she’s taken her talents to healthcare and pharma, ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest multi-channel attribution modeling study on the retail industry. A retail ...

Tucker Matheson is a co-founder and Managing Partner at Markacy, a digital marketing strategy firm headquartered in New York City. Marketing attribution is a way for marketers to track and understand ...

Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS ...

GroupM is the only media agency cited in the report, titled "The Forrester Wave: Cross-Channel Attribution Providers, Q2 2012," which evaluated about 60 providers on 67 criteria judging their current ...

After almost 20 years of modeling marketing performance, it has been a wonderful sight to see the Big Data evolution of digital marketing. For some it may seem overwhelming, but for those like me, it ...

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you're trying to answer. Attribution is important, no matter your industry or ...

In GCC, most online platforms rely on coupon websites to increase sales while they spend large sums of money across other digital channels such as social, programmatic, etc. to maintain brand recall.