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As enthusiasts we've all marveled at the smooth-as-glass, mile-deep finishes found on many high-end rods. The result of meticulous bodywork and preparation, the materials used to produce such a paint ...

Editor's note: BASF's coatings arm generated global sales of $3.2 billion last year. The figure was incorrect in earlier versions of this story. Also, BASF's Paul Czornij said he expected blue to join ...