Facebook claims local awareness ads are more cost-effective than traditional advertising channels like newspapers and flyers, plus they offer “more precise targeting and greater reach.” While local ...

LAS VEGAS, Nev. (FOX5) - A risque Monkeypox awareness ad from the Southern Nevada Health District has sparked debate among people in the medical community and among LGBTQIA+ advocates, whether the ...

PALM SPRINGS, CA -- Brand+ became available to all advertisers on Monday in the Amazon DSP. The AI-driven optimization platform, which is intended to simplify brand-awareness campaigns, now enables ...

Incyte has captured the anxiety and fear someone with polycythemia vera (PV) feels before getting their blood count tested in a new 30-second spot, "Frozen in Time.” A man sits up in bed, tense and ...

More than 90% of doctors said pharma advertising improves patient condition awareness and proactive health management, according to a recent study. IPG Mediabrands’ media intelligence and investment ...

Vizio Ads has released a case study which found that highly selective CTV video can be an advantageous partner in awareness building, particularly when viewed several times. The case study highlights ...

Generative artificial intelligence could take years off the time between identifying public health risks and launching impactful mass media campaigns. A University of Queensland study revealed ...