The pilot project with GoalProfit was launched in January 2021, and in November, it began to be scaled up to all of the chain's stores. Azbuka Vkusa's pricing team experts worked with GoalProfit to ...
Russian supermarket operator Magnit is consolidating its position in the sector by acquiring premium-segment competitor Azbuka Vkusa. Magnit, whose largest shareholder is the Russian investment firm ...
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