As we navigate the complexity of modern business, it’s becoming clear that a human decision maker is at the heart of every ...

For example, companies are experimenting with generative AI for content development ... move away from a brand that relied on AI instead of people for storytelling, according to the 2023 Brand ...

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

It creates content that ... between the B2B brand and the target account is no longer transactional; it’s a strategic partnership. Developing a strong ABM strategy requires a structured, data ...

VM Engage by Vereigen Media helps B2B marketers stay in front of decision-makers with smart, targeted ads that drive ongoing ...

Turtl research reveals a critical issue in B2B marketing: a widening gap between content production and its measurable impact on revenue.

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

The new channel mix marketers should embrace. In B2B marketing, content syndication has long been a staple for reaching decision makers, filling the sales pipeline, and accelerating leads. But in an ...

Vereigen Media is dedicated to redefining B2B marketing by pioneering innovative solutions that emphasize quality over ...