I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Learn about this modern sales and bartering system.

When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

When I helped found my payment system company in 2001, mobile apps, e-commerce and text-to-pay options on smartphones were not even in beta mode. Today, these technologies are so embedded in our daily ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

In just under two decades, subscription services have changed the way people shop, play and work. Businesses are also taking ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nearly 20 years after starting my career in Tokyo helping a small systems development firm ...

Much of the action in online travel is happening behind the scenes. The biggest players are doubling down on B2B deals.

Access to funds has always been instrumental to success for all businesses as it enables organizations to expand their offerings, scale operations, and capture needed resources to capitalize on growth ...

Raffaele Apostoliti outlines six principles that should underpin any client or agency’s approach to performance marketing in B2B When talking about performance marketing, people normally think of ...

Online travel group is to close its B2B brand Classic Collection 'to focus on the higher growth potential of the B2C business ...

The on-demand business model is a dynamic commerce tactic whereby products or services are offered on an as-needed basis.