Sendoso Redefines B2B Engagement Through Thoughtful Gifting on Inside Business Today with Bill and Giuliana Rancic

During the in-studio interview, Abhay Rajaram, Co-CEO of Sendoso, shares how the company is reshaping modern business ...
Seeking Alpha

Expedia: B2B Segment Upside

New B2B disclosures highlight Expedia's supportive product portfolio. Vrbo booking stabilization is a plus to consider. Solid balance sheet, inexpensive valuation, and strong fundamentals make Expedia ...
MarTech on MSN

How to use CRM data to target the right B2B audiences

B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...
Yonhap News Agency on MSN

B2B portfolio accounts for two-thirds of LG Group's revenue in 2025

Business-to-business (B2B) operations accounted for more than two-thirds of LG Group's total revenue in 2025, a regulatory ...
Seeking Alpha

Skyx aims for 50,000-unit deployment by year-end 2025 as B2B segment gains traction

The company expects to deploy approximately 50,000 products by the end of 2025, with anticipated growth in the B2B segment in 2026. Schmidt and Kohen both pointed to the upcoming launch of the Turbo ...
Forbes

Divide And Conquer: Driving Growth With B2B Customer Segmentation

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...
B2B Marketing Magazine

B2B segmentation – essential for the bottom line

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
B2B Marketing Magazine

The importance of intelligent segmentation in B2B marketing

Forget content: the oft-overlooked king in today’s increasingly complex B2B landscape is the customer. As well as being always – or nearly always – right, the customer is the start and end point of ...

B2B Buzz Launches Integrated AI Framework to Combat Declining Returns in Single-Channel Outreach

B2B Buzz announces the release of its AI-enabled multi-channel outreach system designed to support structured B2B ...
Demand Gen Report

The Art Of Urgency: How To Let Customer Needs Guide Your Segmentation Strategy

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...
Fast Company

Why B2B marketers can’t afford to ignore video marketing

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Peter Hillowe Videos have ...

EXPE Q4 Earnings Beat on Strong B2B and Advertising Growth

Expedia Group's Q4 earnings beat estimates as B2B bookings jump 24% and advertising surges, lifting revenues 11% year over ...