Instead of "OK, Google" or "Hey, Alexa," this time it's "Hey, BMW." With BMW's new virtual assistant, coming to the German ...

BMW's Driving Assistant Plus is an advanced driver assistance system (ADAS) package designed to make driving easier and safer. It combines several camera- and radar-based systems that help with ...

BMW is turning its cars into rolling AI companions, not just connected appliances. By bringing Amazon’s new Alexa Plus into its next generation of vehicles, starting with the 2026 BMW iX3, the company ...

Alexa is getting an upgrade and BMW drivers will get to experience it in the car. The German automaker is working with Amazon’s revamped voice assistant to include AI-backed tools into the driving ...

BMW receives green light in Germany for commercial debut of a combination SAE Level 2 and Level 3 driver-assist system. SAE Level 3 systems permit the driver to take their hands off the steering wheel ...

BMW has released five short films for its second innovation campaign, using humour to demonstrate driver-assistance, voice, ...

BMW’s hands-free driving tech is gaining serious traction. The brand’s Highway Assistant has now clocked over 200 million kilometres of hands-free customer use across models like the 5 Series, 7 ...

BMW’s summer 2026 model updates add a new iX3 40 variant and bring an AI-powered BMW Intelligent Personal Assistant into the ...