The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.
Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...
The Big 12 has unveiled an unusual-looking court design for the conference's basketball tournaments, leading to a strong ...
The Big 12 went big with the number 12 on its basketball court for the 2025 conference tournaments. It backfired, with social media slamming the look.
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