Banner advertising didn't arise with the advent of the Internet as a hub of commerce. Physical banners have been used for many years in offline situations to promote stores, restaurants and services.

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

Cosmetics brand Physicians Formula partnered with startup FaceCake Marketing Technologies on banner ads that demonstrate its beauty products through augmented reality (AR). Physicians Formula is ...

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...

Here's something you don't see everyday: fewer ads on YouTube. Well, fewer ad formats, at least. YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos.

An Internet advertising network that swaps banner ads among its members. Each time a member site displays an ad from the network, it receives some amount of credit that is used to display its own ...