With the presence of in-store beacons continuing to grow, shopping application shopkick is bringing its mobile engagement platform built around the technology to retailers as a white label solution ...

As technology changes, it’s important for business owners and marketers to incorporate these advances into their marketing plan. Doing so helps marketers to reach their target audience with relevant ...

Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal content ...

Innovative businesses, such as Kenneth Cole, Tesco and Aloft Hotels, are using beacon technology to create more compelling, personalized customer experiences. During the Connected Consumer Series ...

Proximity marketing is helping some retailers gain an edge in consumer engagement and sales. With footfall in malls dropping, retailers can’t afford to let shoppers to leave stores empty handed. To ...

A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have ...

McDonald?s recently leveraged a new proximity marketing strategy at 15 McD Cafés in Istanbul, Turkey, sending beacon-enabled promotions to customers within its venues via a mobile application, ...

Getting lost in big box stores isn’t all that uncommon, but we have the technology to solve that problem: beacons, little boxes that help your phone figure out where it is in stores. However, a ...