In this conversation with Dr. Don Barden, he explains how his research in behavioral economics revealed how women in ...

New perks for some Costco members have received a decidedly mixed reaction from customers, employees, and analysts.

Buying a home is a high-stakes game, often with hundreds of thousands of dollars on the line. Making a wrong decision can lead to foreclosure and bankruptcy; making the right decision can generate ...

The National Academies of Sciences, Engineering, and Medicine are private, nonprofit institutions that provide expert advice on some of the most pressing challenges facing the nation and world. Our ...

Experienced trader and quantitative strategist, specializing in strategic market analysis, explains how cognitive patterns ...

Professionals overconfident but undertrained Summary: New research from the Global Association of Applied Behavioural ...

The late Princeton University psychologist Daniel Kahneman changed our understanding of how we make decisions, especially financial ones, proving that we are far more irrational than we think.

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Understanding how airlines are nudging your behavior can help you make better shopping choices. Many or all of the products on this page are from partners who compensate us when you click to or take ...

This is an opinion editorial by Rich Feldman, a marketing executive, author and advisory board member at Western Connecticut University. Behavioral economics has long been cited to describe our ...

This multi-part series unpacks Dr. Don Barden's research into the changing dynamics involving women in leadership, and what ...

It’s not just you: Shopping for airfare is harder than ever. Choosing between basic economy and regular economy fares and navigating add-on fees makes booking more complicated, and that’s no accident.