Avinash Kaushik, Google's analytics evangelist, believes marketers who don't understand search engine marketing could become more familiar by embracing analytics (think keyword discovery through ...
Bridging the Data Gap: How Digital Behavioral Insights Can Transform HCP Targeting in Specialty Care
Taking the targeting of oncologists likely to start treatment with CAR-T as an example, validation studies show that targeting top-scored physicians from predictive models yields precision rates of 60 ...
With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...
NEW YORK, NEW YORK, UNITED STATES, April 29, 2024 /EINPresswire.com/ -- Verve Group today announced the release of ATOM 3.0, its enhanced solution for mobile user ...
SAN FRANCISCO, Sept 4 (Reuters) - Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing ...
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