There has been much recent scrutiny of the real-time, real world experiments that Facebook has been conducting with its users. Randomised Controlled Trials (RCTs) conducted by Facebook have identified ...

When fiction’s most famous detective, Sherlock Holmes, needed to solve a crime, he turned to his sharp observational skills and deep understanding of human nature. He used this combination more than ...

Add Yahoo as a preferred source to see more of our stories on Google. A whole strata of academics became akin to rock stars thanks to their ability to explain why humans behaved the way they did.

Humans are driven more by emotion than logic and 95% of our buying decisions are made subconsciously. By adding behavioural ...

In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

Abnormal Security provides a leading cloud-native email security platform that leverages AI-based behavioural data science to stop socially-engineered and never-seen-before email attacks that evade ...