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Primers fell out of favor as clean beauty enthusiasts embraced minimal, skin-first routines that prioritized skincare over makeup longevity. But the latest generation of clean primers is ...

As consumers become more mindful of what they put on their skin, organic makeup is gaining traction, driven by a growing demand for transparency, simplicity, and ingredient-conscious beauty routines.

Consumer demand for clean beauty is rapidly increasing. The global clean beauty market is expected to grow from 10.79 billion in 2025 to 37.91 billion by 2034, Fortune Business Insights reports. As ...