You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. If you remember Betty Crocker Hamburger Helper of the 1970s, raise your left ...

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General Mills is selling the Helper and Suddenly Salad brands for $610 million as the food giant lessens its position in the boxed-meal category it helped create. The sale to Eagle Family Foods Group ...

Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking season. General Mills, the company that owns her likeness, ...

How does a brand remain a household name for a century? Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking ...