“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketing is a way to reach out to customers and make them aware of your ...

CreatorDB's CEO says he wants to see a "healthy middle class" of content creators. His startup raised money for the first ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Organizations regularly rely on big data to make decisions, keep the ...

What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

While marketers have been grappling and struggling with solutions to the loss of third-party cookies over the past couple of years, new and smarter ways of investing media dollars have been evolving.

Marketing resource allocation has been a topic of intense scrutiny, yet the literature on the topic has not paid adequate attention to the fact that the effectiveness of marketing-mix elements varies ...

Living in a world where data is everywhere and a huge amount of what we touch is now collecting this information the opportunity for working with “big data” is vast. “Just the way the Internet changed ...

Sacred Heart University has become the first institution of higher education to offer a joint certificate program in digital marketing. The new program will be an option for students pursuing a master ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I'm a huge fan of data. In fact, I love it so much that my mentor gave me a shirt that ...

HERNDON, Va., March 18 — SYNTASA today announced it has joined the Cloudera Connect Partner Program and has certified its marketing analytics solution on Cloudera Enterprise 5. The SYNTASA analytic ...