Philipp Batura didn’t expect one of his most successful designs to be a giant red bow. Simple and cartoonishly oversized, the Big Hair Bow became one of Roblox’s biggest fashion hits during Christmas, ...

For Gucci, the biggest return on investment from the Roblox tie-up “is to become part of that generation’s world,” Adamson said. “No one shares ordinary,’' Adamson said.