In today’s fast-paced biotech industry, effective communication is key to success. Email marketing has emerged as an ...

Many biotech companies approach marketing as if it were some Field of Dreams-style fantasy world where their science alone would make all their dreams come true. Unfortunately, the biotech industry, ...

This concentration aims to prepare future leaders in pharmaceutical marketing by covering industry expertise from research and product development and market access and sales management. You can take ...

For the biotech industry, 2024 meant the return of the venture capital megaround. | This week on "The Top Line," we dig into ...

The very nature of pharmaceutical communications and marketing is a very controlled, vetted, static piece that is one-way that reduces all those risks. And so those two concepts have come to a ...

Mergers and acquisitions grabbed the spotlight in the biotech sector this week after Jazz Pharmaceuticals JAZZ announced an ...

Dr. Horst Lindhofer, Chief Executive Officer of Lindis Biotech, added: "We are delighted to receive marketing approval for catumaxomab. The approval highlights its potential to address the ...