Frozen treats marketer Blue Bunny’s new CEO—an animated blue bunny named Blu—has launched a revised brand positioning that offers to be consumers’ “partner in fun.” The concept is brought to life in a ...

Blue Bunny believes that the “Softest Dad in America” deserves to be treated to a $15,000 “Softest throne in America.” The throne - a customized recliner - can include a mini freezer in the back to ...

Frozen desserts are looking better and better as the sun gets hotter and hotter, and the feeling of reaching into your freezer and pulling out a tiny little ice cream cone is only getting more ...