Ross Breeders Zambia has a product range built on first-class genetics for their Ross 308 Broiler chick and proven product performance in both the Nutri Feed and Supreme Chicken range, making Ross ...

The broiler known as the Ross 308, perhaps the most popular breed around, goes from zero to 6.39 pounds in just over 30 days.

Ross Breeders Zambia has a product range built on first-class genetics for their Ross 308 Broiler chick and proven product performance in both the Nutri Feed and Supreme Chicken range, making Ross ...

A modern broiler, or meat chicken, grows incredibly fast. The bird suffers as a result, and some critics say its flavor does too. Now Whole Foods wants its suppliers to shift to slower-growing breeds.

The one on the left is a breed from 1957. The middle one is a 1978 breed. And the one on the right is a commercial 2005 breed called the Ross 308 broiler. They’re all the same age. And the ...

The Department of Agriculture this month approved the sale of lab-grown chicken for the first time in the U.S., but the buzzy new product is unlikely to compete with broiler chickens, which is ...

Norfolk integrator Crown Chicken is celebrating success in the annual Ross breeder and broiler flock awards, picking up the Ross 308 flock of the year.

They grow much bigger breasts. The Ross 308 broiler is about three times as efficient at this as a 1950s chicken. Giant chickens - bad for you, right? Well, not really.

In short, this giant chicken skeleton is a monument to the current geologic era. Greiner calls it “Monument for the 308,” a nod to the Ross 308 broiler chicken.