As programmatic, next best action, artificial intelligence (AI), predictive modeling, and other omni-channel strategies within healthcare provider (HCP) media gain rapid adoption, so too do we see a ...

Bottom of the funnel content is vital in any customer journey. Here's how to optimize it. Most content marketing teams are comfortable publishing top of the funnel (TOFU) content for their audience, ...

The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in ...

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where customers used to move through an orderly progression of steps ...

If you’ve been to any industry event in the last year, you’ve probably heard the word outcomes in relation to ad investment and measurement. And it makes sense: in the current advertising landscape, ...

To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you ...

People need to develop trust in your product and brand. They need to learn more before they part with their hard-earned cash. They want to know whom they are buying from and if your product is the ...

The concept of a sales funnel has been around for decades in the sense that companies try to find large numbers of prospects (the top of the funnel), nurture those prospects over time to increase ...

Is your funnel top-heavy, bottom-heavy or perfectly proportioned? This question has come to dominate budget discussions, almost more than raw value for money. And there is a good reason for our funnel ...