The hypebeast mystery box has become a high-stakes ritual in the world of streetwear. This time, the wager is $1,300 on an eBay purchase, with the promise of rare designer clothes and elusive ...

Snack time just got the drop-culture treatment. Pringles' new Once You Pop Mystery Box turns its iconic chips into a collectible moment, complete with a secret flavor, limited-edition mini figures, ...

As tariffs and consumer caution dampen prospects for the toy market this holiday season, the Labubu phenomenon has helped drive a rise in mystery and blind box sales.

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. In 2023, brands are finding that mystery boxes, while not a new ...

Last week, on a humid afternoon in New York’s Lower East Side, the co-owner of a large new fashion boutique was considering the competition. “Everything is on SSENSE,” said Laura Baker. Baker was ...

Mystery boxes have always appealed to the masses due to the element of the unknown associated with them. Naturally, with the rise of digital mystery boxes, it comes as no surprise that they are ...