Attention, women of New York: You need new bras. There’s only about a 10% chance your bra fits — and that’s a generous estimate. Many of New York’s top bra fitters admit they go days without seeing a ...

On the list of the worst things to shop for, bras fall somewhere between bathing suits and jeans. Not fun. But there’s a new way to make bra shopping a whole lot easier (and way less awkward): A new ...

USA TODAY%27s %27Women in Charge%27 series provides an intimate perspective on female leaders who have reached the top of their chosen fields. Lace or padded? Flesh tone or bright red? There are so ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

We're all guilty of holding onto those old lingerie, the comfy pieces that have been with us for years, which is fine, as long as the fit is still good. But if you're wondering how a bra should fit, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Finding the best bras for small busts can be more involved than you’d think. While some may opt for the ...

BUYING a new bra is either one of two things – an inconvenience, or a special treat. You’ve probably heard before that most women wear the wrong bra size – but have you ever actually checked ...

Katia Charle, creative director of lingerie brand Simone Perele (which can be found locally at Sea Cup and Up), shares her tried-and-true bra fitting tips. By Heather Dunhill December 17, 2015 Here's ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

Add Yahoo as a preferred source to see more of our stories on Google. black-woman-in-black-and-blue-sports-bra-and-red-pants-standing-in-front-of-brown-wooden-doors-near-gray-concrete-stairs Every ...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. It’s a truth universally acknowledged ...

Honeylove reports that average bra sizes are increasing, influenced by factors like obesity, fashion inclusivity, and ...