Brainstorming is a collaborative, creative process that embodies a fundamental contradiction. On one hand, productive brainstorming involves randomly tossing out ideas without restraint or editing. On ...

You thought you did everything possible to plan your brainstorming session so your team would generate lots of awesome ideas. But now that you’ve gotten started, you realize that the session is ...

If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the number of people in the room. That’s my first tip for you: Follow the “pizza rule” for brainstorming.

This past holiday season, the International Fund for Animal Welfare, in Yarmouth Port, Mass., began its first-ever fund-raising campaign with a holiday gift guide. Designed for the hard-to-please ...

Most brainstorming sessions start with ideas. Reams of flipchart paper and Post-It notes. But often asking for ideas is a bad idea. We generate a lot suggestions, but very few have potential value or ...

Many brainstorming sessions are not as productive as they could be, typically because they are poorly conceived, planned or managed. Here's a proven way to trigger imaginative solutions. And although ...