One of the oddest yet most prevalent topics in our culture today is companies becoming more “chronically online.” ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

Kellogg’s Brand Standards provide guidance on voice and tone ... Whether you blog, tweet or just post on Facebook, social media should be a two-way conversation. Overly promotional or repetitive posts ...

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

The inaugural campaign post received more than 43,000 likes ... Thanks to the speed and immediacy of social media, trends can emerge and fade in a matter of hours. The brands highlighted above do more ...

This missed opportunity makes it hard to justify social media spend and the effort allocated towards this marketing effort. For example, a post may receive 2,000 likes, which might lead a brand to ...

Meghan Markle has shared a new social media post promoting her lifestyle brand "As Ever" just hours before Prince Harry faces ...

The real goal of every brand should be to create a memorable purchase experience by communicating with customers in a way that’s meaningful to them.

Ben & Jerry’s is accusing its parent company of breaching its merger agreement by ousting the ice cream company’s CEO for the ...

Below are examples of the RIT master brand social media icons. You may download these files and modify for your social media needs. If you require something specific ...