In today’s dynamic landscape, influencers play a pivotal role in shaping consumer behaviour and impacting brand perceptions. Their reach extends across various platforms, including Instagram, YouTube, ...

Branded content is about creating material that connects with people emotionally, often through storytelling, rather than ...

Branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook, according to new research from customer engagement company Emplifi. The research, which ...

Rafael is a proud family man, global traveler and creator of award-winning agencies Weberous and Generate Culture serving clients worldwide. In just over 10 years, Instagram has convinced one-quarter ...

Italy’s competition watchdog has opened an investigation into whether Meta Platforms has failed to provide adequate information on how to mark branded content and monitor the use of the tool in ...