IRVING, Texas--(BUSINESS WIRE)--Branded merchandise is a significant contributor to the United States economy, supporting $170.2 billion in U.S. GDP, 1.2 million American jobs and $37 billion in tax ...

If you’ve noticed a proliferation of non-fashion related brands launching and promoting their own branded merchandise, then you’re on to something. One scroll on social media and you’re sure to land ...

Every marketing manager I speak with faces the same moment: the budget meeting. Someone across the table asks, "What are we getting back from the merchandise spend?" And too often, the honest answer ...

Amanda Hofman is the Co-Founder and CEO of Go To Market, an enterprise specializing in sustainable and standout branded merchandise. Amanda’s journey into this venture was inspired by the challenges ...

Taivo today launched as the new parent company for eight established technology products serving the branded merchandise industry: OrderMyGear, Printavo, Clarity Software, GraphicsFlow, OneSource, ...

Launching the online marketplace is another step for 7-Eleven in its efforts to “become more than just a convenience store,” said Marissa Jarratt, executive vice president and chief marketing officer ...

Candidates and new starters form their impression of an employer from a handful of touchpoints, and most companies leave the ...

Netflix.shop launched Thursday with streetwear collections inspired by the anime series 'Yasuke' and 'Eden.' By J. Clara Chan Digital Media Writer Netflix is diving into ecommerce with the launch of ...

For most people, SunnyD is synonymous with sticky fingers and childhood birthday parties. It’s something they probably haven’t thought about much since elementary school lunch. When the beverage brand ...

Netflix has sought to win over streaming subscribers around the world with hit series like Squid Game and Stranger Things. Now, the service is betting that show-specific products available for ...

Marketing can be a tough environment to succeed in, especially if your business has several competitors trying to get their share of the market. Using promotional merchandise can be a useful way to ...

Looking for inspiration? The following examples from various campus units show how the rules and best practices from the UB brand guidelines are applied to different products for giveaways or ...