Professional data reveals a surprising gap between these two famous brands. See why your choice should depend on your vehicle ...

To make tire production more sustainable, Bridgestone is turning to a desert shrub called guayule as a source of natural rubber. Native to northern Mexico and the southwestern United States, guayule ...

Bridgestone is now producing a tire with 55% recycled and renewable materials, to be used on the Audi E-Tron GT, the automaker's current flagship performance EV. The tire in question is a variant of ...

Firestone, a subsidiary of Bridgestone Americas (Bridgestone), today announced the debut of the new Firestone Firehawk INDY 500 V2 tire, built to take the excitement synonymous with the Firehawk name ...

PARIS — Hopium Inc., a Paris-based hydrogen-powered vehicle developer, has struck a deal with Bridgestone Corp. for the development of low rolling-resistance tires suited to the Hopium Machina, which ...

BRUSSELS — Automobil Lamborghini S.p.A. will equip its "electrified" Revuelto with a version of Bridgestone Corp.'s Potenza Sport ultra-high-performance tire designed for the supercar. Bridgestone ...

After a decade of research, Bridgestone is starting to create tires with a new, more sustainable source: a desert shrub called guayule. Native to northern Mexico and southwestern U.S., guayule is a ...

The Blizzak 6 wants to turn your summer cruiser into a snow slayer. Sports car owners in colder climates mostly fall into two camps: Those who tuck their prized possessions away in a heated garage for ...

Bridgestone is launching a new line of its long-standing Blizzak winter tires called the Blizzak 6. While other Blizzak lines focus on larger vehicles such as SUVs and trucks, the Blizzak 6 is ...

PARIS—Hopium Inc., a Paris-based hydrogen-powered vehicle developer, has struck a deal with Bridgestone for the development of low rolling-resistance tires suited to the Hopium Machina, which is set ...

TOKYO—Even teeny tiny cars need great, big innovations. Sustainable innovations. Innovations of the airless tire kind. Turns out, Bridgestone knows a thing or two about both. "Bridgestone has placed ...

Bridgestone today unveiled the Firestone Firehawk AS V2 all-season ultra-high performance tire and, as is so often the case for high-performance automotive applications, for inspiration, it turned to ...