British Airways is unveiling its latest TV advert and brand campaign as part of its “A British Original” positioning, celebrating the important journeys in life that help shape a customer’s future.

Recently, British Airways advertised and discussed its downloadable, paperless boarding passes in an internal staff magazine called LHR News. There was something odd though: The sample boarding pass ...

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships. A vast out-of-home campaign for British Airways by London agency Uncommon flew off with ...