Go and read a job advert, any job advert, for a copywriter role. (Don’t read too many at once though, that stuff is bad for you.) Now, I am willing to wager both my elbows that the ad you read ...

Take your content marketing to the next level with better writing. Julia McCoy's 15-point list features the best copywriting tips for online marketers. Copywriting is an art. One that many writers ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

You’ve already lost sales if you’re writing your own marketing messages or working with a copywriter who is not an expert. The reason is simple. Your marketing return on investment (ROI) is limited if ...

Whether it's scrolling through a social media post or surfing websites, chances are a copywriter wrote the content. It is a popular misconception that copywriting is just about clever ads, when ...

The Rule of One is a copywriting strategy to help focus your website visitors’ attention on a single value proposition. It’s not as boring—or straightforward!—as it sounds, so keep reading to learn ...

Right now, countless professionals are scrolling through LinkedIn, including in-house counsel, CEOs, and other key ...

After publishing an essay on five principles for great interface copywriting, I heard from hundreds of entrepreneurs, designers, and product managers who wanted to learn more about copywriting. The ...

Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become ...

Copywriter Andrew Boulton on the dangers of only ever writing in the same place. Some jobs are fixed to a certain environment. Pilots can only actually pilot if they are in a cockpit. Otherwise ...