Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

As customers increasingly expect personalized, high-quality, and consistent interactions, and with channels such as social media, community pages, forums, chat services, and connected devices becoming ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

The global customer relationship management (CRM) market was projected to be valued at $63.91 billion in 2022, and it will continue to grow in size, number and adoption. Yet not many are convinced ...

As companies struggle to find the funding for new business ventures, it's imperative that customer relationship management (CRM) initiatives show a definitive return on investment (ROI) to succeed, ...

IBM has bought Optevia, a UK-based systems integrator specializing in Microsoft Dynamics CRM for the public sector. Optevia will join IBM Global Business Services, where IBM says it will help meet the ...

As customer experience remains one of the top priorities for modern companies, customer case management technologies, which Gartner recently identified as an $8 billion market opportunity, remain ...