MUMBAI, INDIA: Setting the destination; auditing the current situation; and mapping the journey to the destination - three steps needed to create a successful CRM strategy. Building a customer ...

LOS ANGELES, Feb. 3, 2020 /PRNewswire/ -- Pipeliner CRM today announced new features for its relationship mapping tool that visually identifies new opportunities, key influencers and naysayers. With ...

For decades, buy-side firms have relied on S&P Global Market Intelligence data. We are proud to be recognized for our CRM ...

Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic marketing for decades, helping brands better ...

If you don't know where you are going, how in the world will you know when you get there? This is some sage CRM success advice. This is also the reason that for every CRM journey – from international ...

A new partnership announced by Asset-Map and Redtail Technologies aims at combining the firms’ customer relationship management (CRM) capabilities. Moving forward, subscribers of both the Asset-Map ...

The financial services industry is one of the first movers when it comes to CRM implementations. Opinions of CRM may change, however, depending on where a company is in its CRM maturation process. One ...

Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness. The post 7 steps to build real AI readiness in your CRM ...

Customer Relationship Management (CRM) might be a staid topic but unlike the Latham-Howard "great debate", at least the chief executives of two leading software companies -- Intentia and PeopleSoft -- ...