Artificial intelligence is changing the foundation of customer relationship management, making data-driven engagement central to how companies operate. QuickBooks has introduced the Customer Agent, an ...

Generative AI may be dominating the headlines, but Boston-based Creatio is making news of its own on the strength of its “no code” customer relationship management (CRM) platform and app ...

Integrating eMarketing and CRM isn’t just a good-to-have feature in your marketing and business development efforts; it’s essential for optimizing client outreach and maintaining data quality.

On the 10th day of CRM Chris “Kringle” Fritsch explained to me, how business development supports closing business for attorneys! To properly develop clients, successful business development ...