TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on linear – advertisers can use programmatic to get scale across connected TV.

While it might feel a little late in the game for a brand-new streaming service to hit the ground running – especially as big-name streaming platforms struggle to grow subscriptions and ad revenue – ...

To explore successful YouTube channels and CTV apps, the Connected TV Festival today featured the insights from VA Media’s Mark Ashbridge, pocket.watch’s Brian C. Janes and Future Today’s Soma ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

CTV has struck up a brand and content agreement with Harlequin Studios, the newly established production unit owned by the publisher Harlequin, for a slate of TV movies based on the company's book ...

Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.

What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday. If you didn ...