People are flocking to video streaming, or connected TV (CTV), across the Asia-Pacific region, which is forecast to add 167.8 million sub-OTT users between 2023 and 2027 (55% of global users). But how ...

As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029. Meanwhile, ...

CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal, which happened in May, “created ...

Despite rumblings out of the US that marketers are moving spend away from connected TV (CTV) and back to linear, Australian advertisers are embracing the medium with enthusiasm as inventory grows and ...

The world of digital media has changed a lot over the past few decades. Once, television was only the gateway to a select number of channels, giving people very little variety and control over how ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

The Trade Desk’s TTD Connected TV or CTV business continues to gain momentum. Total revenues for the second quarter of 2025 grew 19% year over year to $694 million, outpacing the broader digital ad ...

Advertisers are savvy and can smell empty promises from across the room, so rather than pursuing the CTV label, media partners should lean into their core strengths, writes IAB’s Jamie Finstein, who ...

IAB UK members share their views and ask what challenges the industry needs to tackle to move from a siloed and fragmented TV landscape CTV is reshaping how audiences engage with video content, ...