If you’ve ever wondered why some ads stick in your mind long after they air, while others fade instantly, you’re not alone. In the fast-moving world of TV and Connected TV (CTV) advertising, brands ...

Connected TV is rapidly reshaping India’s viewing habits, prompting a rethink of traditional audience measurement systems to ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

IPG Mediabrands, the media and marketing solutions division of Interpublic Group (IPG), and Acxiom, the connected data and technology foundation of IPG, today announced the launch of Acxiom Contextual ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball.

The results of a five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home (OOH) can increase performance for campaigns to fill gaps in other media channels. “We’ve worked ...

BMW India, in partnership with Interactive Avenues, has launched a series of connected TV (CTV) campaigns in collaboration ...