Comscore’s State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...

As Canada’s most-watched network, CTV delivers everything from compelling dramas to reality competitions that have gained international followings. If that includes you, you may now be wondering how ...

B2B marketers are often met with the same sentiment: “No one knows what you do.” This highly specialized industry is a black box to many Americans—and because the linear TV model has typically lent ...

In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly ...

With 'Future of TV' being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year. The TV landscape has evolved hugely over the past decade and ...

Connected TV consumers are widely on-board with accepting advertising if it means getting free content, confirms a new survey conducted for SpotX. Mintel surveyed a nationally representative sample of ...

REDWOOD CITY, Calif., May 04, 2021 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a fraud-free program for ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

WEST HAVEN -- Two local veterans are taking the head of Citizens Television to task for twice canceling the taping of their show, "America Speaks Its Mind." Vietnam veteran Laurence Czajkowski and ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

PALO ALTO, Calif.--(BUSINESS WIRE)-- Wurl, a leader in the streaming TV industry, today released an iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping ...

App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin’s massive, premium CTV supply PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin ...