One new feature of the site is a "California Finds" section, featuring discounts and packages from 800 hotels and tourism-related companies. But the industry hasn't given up on out-of-state visitors.

California restaurants could take a greater hit than hotels. Tourists spent $34.8 billion at the state’s restaurants in 2023, more than the $32.8 billion they spent on lodging, Visit California ...

Consumer image views from Local Guide accounts (Dec– Aug): Over 6M Total Investment: $149,000 Total Investment Per Region (7 regions): $21,285 Google Ads Retargeting Campaign: March 1 – June ...

A California tourism group’s $2 million campaign to attract Wine Country visitors after the fires begins this Sunday with a full-page advertisement in The New York Times.

Last year, international visitors spent $26.2 billion in California, a 16.4% increase compared to 2023, according to Visit California.

Visit California introduced an online hub with tips and guidance for accessible travel across the state. The hub, which launched on Aug. 5, encourages disabled travelers and others who might need ...

California’s tourism industry remains largely unscathed from wildfires that broke out over the past two weeks. Fires are nearing containment, and weather forecasts are favorable.

Visit California launched a new online hub for accessible travel resources. The hub includes information on wheelchair-friendly hotels and sensory-friendly destinations.