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While all eyes are on the commercials set to run during Super Bowl LIX, Eli Lilly and Company opted to advertise during another widely-watched live event: the 67th Grammy Awards. Lilly rolled out its ...

So far in 2025, the year’s biggest cultural events have served as launchpads for several of the industry's latest cancer awareness campaigns. At the Super Bowl this week, Novartis and Pfizer shelled ...

Last year marked the first time in Pfizer’s 175-year history that the drugmaker shelled out the requisite millions for a corporate spot during the Super Bowl broadcast. Now, it seems to be becoming ...