A new study by the University of Michigan offers a sobering assessment of the effectiveness of marketing deals involving companies and charities. But many fund raisers who arrange such so-called cause ...

Many charities have turned to for-profit marketing firms to help them improve their “brand,” the term coined in the corporate world to describe the products, services, images, perceptions, and other ...

In a heartwarming display of unity and generosity, Haymarket Media Limited, in collaboration with Haldanes, hosted the annual Media & Marketing Charity Lunch at The Murray Hong Kong on December 6.

As living proof that this time of year brings out the spirit of giving and caring for others, the media and marketing community have once again come together to support an impactful and worthy cause.

Committing to a charity partnership is great, but making sure it’s the right partnership is imperative. Duncan Parker, managing director of Ethical Goods offers five tips to ensure you get it right A ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

With funding cuts and donations dropping, there is not much left in the pot for charities to dedicate to marketing. Meanwhile, the online relationship between digital donors and their charities is ...

The foodservice industry has burnished its reputation as a major philanthropic force over the decades, mobilizing its workers and its consumers to raise funds and awareness for dozens of societal ...

Olympic gold medalist Mo Farah has reportedly closed his charity after it emerged it had spent more on marketing and events than on delivering its promise to help children in Africa and the UK. The Mo ...