One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

The classic sales funnel, defined in thelate 19th Century by Elias St Elmo Lewis, no longer holds up in today’s society. Here are five shortcomings of the old-time funnel, starting with the fact that ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Entrepreneurs often find themselves struggling to improve their marketing methods for their products and services; they either don’t know where to start or can’t determine what they’ve been doing ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Opinions expressed by Entrepreneur contributors are their own. One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can ...