Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...
Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...
Popular JavaScript frameworks like Angular, Ember and React have fueled enthusiasm for applications that perform most of their rendering on the client-side. Sadly, the power and benefits of ...
In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, ...
As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation ...
Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is ...
The IDV firm has introduced server-side reprocessing of mobile driver’s license data in its document reader software, Regula ...
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