When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

Birds boast some of the most vibrant colors among terrestrial animals. Our pretty avian friends have inspired our Democrat and Chronicle photographers for years and captured the imaginations of many ...

Jonathan Flombaum brings up a scene re-enacted in hardware stores every weekend. Someone confidently selects a can of touch-up paint for a hallway or bedroom wall, returns home— and finds it doesn't ...

Color is an important stimulus for the brain because 80 percent of our sensory impressions come from our visual system. Some research suggests that the pituitary gland, which is responsible for body ...