Courts have generally adopted a common sense approach to the conceptual/commercial analysis in reverse confusion cases - focusing on the conceptual strength of the senior user's mark and the ...

With social media, influencer marketing trends and promotional activities on the upswing, the reverse confusion theory is fast gaining momentum in India. Unlike the forward confusion theory – which ...

A personalised programme that combines targeted medical interventions with lifestyle changes seems to improve memory and functioning among people with mild cognitive decline or the early stages of ...

A US trade mark dispute offers a clear lens on similarity analysis, reverse confusion and the limits of clearance risk in practice The Cambridge dictionary defines a perfect storm as “an extremely bad ...