As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

Founded earlier this year, BluePill helps marketers test ideas, products, and ads in minutes using artificial intelligence ...

Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with ...

Understanding the impact of business to consumer behavior – as it relates to purchasing decisions and general influence – requires a deeper look into advertising, marketing and sales practices. The ...

Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before.

The days when in-person buying was a preferred choice of consumers are long behind. Ever since the advent of social media, the interaction, communication, and connection between individuals have ...

For ethical personal care brand Pilgrim, its entire journey from day one has been primarily digital or MarTech inclined. In a conversation with Prasad Sangameshwaran of ET BrandEquity, the chief ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Opinions expressed by Entrepreneur contributors are their own. Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are ...

This course is compulsory on the MRes/PhD in Management (Marketing). This course is available with permission as an outside option to students on other programmes where regulations permit. This course ...