Online - Over the past decade, the growth of the digital economy has fundamentally transformed how consumers approach purchasing decisions. Whether buying ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

The retail giant's latest earnings report shows a worrisome change.

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Upcycled, biodegradable, ethically sourced, zero-waste. There are plenty of sustainability buzzwords that float around brand marketing today. With companies being aware of making these more ...

About half of consumers say they spend more at checkout when the process is fast and frictionless, a NMI survey found.

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Weather brings short-lived shifts, but consumer desire looms large at retailCHICAGO, March 16, 2026 (GLOBE NEWSWIRE) -- ...

The war in Iran has sent gas prices soaring. Here’s what to know about how higher gas prices can change consumer behavior. By Claire Brown The new war has led to panic buying and a surge in food ...