For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

The top portion of the digital marketing funnel represents the first interactions your customers ... The next step is downloading the first and last-touch interactions via the Top Conversion Paths ...

Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.

Learn how to use 19 distinct sales funnels to guide customers, boost revenue, and achieve your marketing goals. Achieve your ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

Dig deeper: How to use conversion data to enhance top-of-funnel marketing The opposite response is to focus exclusively on bottom-of-the-funnel tactics since the ROI is typically much higher here.

Harker Bos Group has created a resource to help radio sales teams position the medium's versatility in the full marketing ...

That’s also why, when measuring the ROI of any marketing efforts, brands need to consider both short-term sales uplifts as well as these more qualitative effects. Without this, the knock-on effect is ...

Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

it's key to treat conversion as a part of a larger customer journey and create our content marketing touchpoints accordingly. To guide the potential customer in the right direction, you need a ...

The new features are aimed at empowering advertisers with innovative tools that can help them drive meaningful campaigns ...